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For Your Consideration

While February 24th may seem light years away, the date will be here sooner than you know (or sooner than we know, perhaps) and with it brings the 85th Academy Awards. Once a year, each and every February (or March), the entertainment community and film enthusiasts from around the world tune in to watch actors, actresses, directors and a host of other film industry professionals descend onto Hollywood to see who will take home the highest honors in filmmaking. The month of November marks the beginning of “Oscar Season” where some of entertainment’s most eye-catching “For Your Consideration” advertising is put to print in various entertainment trades like Variety, The Hollywood Reporter, Deadline and so on to drive awareness and position a film as a frontrunner in a specific nomination category or in several. From there, the Academy’s 6,000 voting members are responsible for selecting nominations in their respective fields, per Oscar.org: actors nominate actors, film editors nominate film editors, etc., but all voting members are eligible to vote for best picture nominees. After these results are tallied and announced, final ballots are mailed out to members who are eligible to vote in all categories. The results are tabulated by PricewaterhouseCoopers and revealed five days later at the Dolby Theater.

Bravo Design, Inc. has worked on Academy Award campaign (“For Your Consideration) ads for about the last decade. Here are some we’ve done over the course of the last five years so, some in collaboration with WorksLAthe Refinery Creative and the Cimmaron Group. Click on an image to enlarge it and use your left and right arrow keys to navigate from slide to slide.