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For Your Consideration

While February 24th may seem light years away, the date will be here sooner than you know (or sooner than we know, perhaps) and with it brings the 85th Academy Awards. Once a year, each and every February (or March), the entertainment community and film enthusiasts from around the world tune in to watch actors, actresses, directors and a host of other film industry professionals descend onto Hollywood to see who will take home the highest honors in filmmaking. The month of November marks the beginning of “Oscar Season” where some of entertainment’s most eye-catching “For Your Consideration” advertising is put to print in various entertainment trades like Variety, The Hollywood Reporter, Deadline and so on to drive awareness and position a film as a frontrunner in a specific nomination category or in several. From there, the Academy’s 6,000 voting members are responsible for selecting nominations in their respective fields, per Oscar.org: actors nominate actors, film editors nominate film editors, etc., but all voting members are eligible to vote for best picture nominees. After these results are tallied and announced, final ballots are mailed out to members who are eligible to vote in all categories. The results are tabulated by PricewaterhouseCoopers and revealed five days later at the Dolby Theater.

Bravo Design, Inc. has worked on Academy Award campaign (“For Your Consideration) ads for about the last decade. Here are some we’ve done over the course of the last five years so, some in collaboration with WorksLAthe Refinery Creative and the Cimmaron Group. Click on an image to enlarge it and use your left and right arrow keys to navigate from slide to slide.

 

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Extremely Loud and Incredibly Close and Red Tails

Extremely Loud and Incredibly Close will be expanding from a limited release to theaters nationwide this weekend. Thomas Horn, Sandra Bullock, Tom Hanks, Max von Sydow, Viola Davis, Jeffrey Wright and John Goodman star in the film based on the acclaimed 2005 bestseller by Jonathan Safran Foer. The story follows an eleven year-old boy, Oskar Schell (played by Thomas Horn) who sets out across New York to find the lock that matches a mysterious key left behind by his father, who died in the World Trade Center on September 11, 2001. As his journey unfolds, Oskar meets an eclectic assortment of people and begins to uncover links to the father he misses, his mother who seems so far away from him and to the world around him.Thomas Horn has received the Critics’ Choice Movie Award for “Best Young Actor/Actress,” and with four days left until Academy Award nominations are announced, the film is under serious consideration for major awards including “Best Picture.”

Extremely Loud & Incredibly Close, Bravo DesignBravo Design, Inc. created ‘For Your Consideration’ ads for ELIC including this one for the LA Times Envelope.

 

Also being released today is Red Tails, an action-adventure film directed by Anthony Hemingway from a screenplay written by John Ridley and Aaron McGruder. The film, set during World War II, is an account of the Tuskegee 332nd Fighter Group, an aerial combat unit consisting solely of African American servicemen sent to fight for their country and the fate of the free world. Deployed in North Africa and Italy to provide security on bombing runs, the squadron was home to some of the best fighter pilots in the US Army Air Corps. The 332nd flew more than 15,000 sorties, completing over 1,500 missions during the war and never lost an escorted bomber to enemy fighters. No other escort unit could claim such a record.When the war ended, the Tuskegee Airmen returned home with 150 Distinguished Flying Crosses, Legions of Merit and the Red Star of Yugoslavia. The group was disbanded in May 1946, but its success has contributed to the integration of minorities into the military. The film’s title comes for the distinctive red painted tails on their P-47 Thunderbolts. George Lucas serves as the executive producer for the project, and it’s the first Lucasfilm production since Radioland Murders (1994) which is not associated with the Indiana Jones or Star Wars franchises.