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Extremely Loud and Incredibly Close and Red Tails

Extremely Loud and Incredibly Close will be expanding from a limited release to theaters nationwide this weekend. Thomas Horn, Sandra Bullock, Tom Hanks, Max von Sydow, Viola Davis, Jeffrey Wright and John Goodman star in the film based on the acclaimed 2005 bestseller by Jonathan Safran Foer. The story follows an eleven year-old boy, Oskar Schell (played by Thomas Horn) who sets out across New York to find the lock that matches a mysterious key left behind by his father, who died in the World Trade Center on September 11, 2001. As his journey unfolds, Oskar meets an eclectic assortment of people and begins to uncover links to the father he misses, his mother who seems so far away from him and to the world around him.Thomas Horn has received the Critics’ Choice Movie Award for “Best Young Actor/Actress,” and with four days left until Academy Award nominations are announced, the film is under serious consideration for major awards including “Best Picture.”

Extremely Loud & Incredibly Close, Bravo DesignBravo Design, Inc. created ‘For Your Consideration’ ads for ELIC including this one for the LA Times Envelope.

 

Also being released today is Red Tails, an action-adventure film directed by Anthony Hemingway from a screenplay written by John Ridley and Aaron McGruder. The film, set during World War II, is an account of the Tuskegee 332nd Fighter Group, an aerial combat unit consisting solely of African American servicemen sent to fight for their country and the fate of the free world. Deployed in North Africa and Italy to provide security on bombing runs, the squadron was home to some of the best fighter pilots in the US Army Air Corps. The 332nd flew more than 15,000 sorties, completing over 1,500 missions during the war and never lost an escorted bomber to enemy fighters. No other escort unit could claim such a record.When the war ended, the Tuskegee Airmen returned home with 150 Distinguished Flying Crosses, Legions of Merit and the Red Star of Yugoslavia. The group was disbanded in May 1946, but its success has contributed to the integration of minorities into the military. The film’s title comes for the distinctive red painted tails on their P-47 Thunderbolts. George Lucas serves as the executive producer for the project, and it’s the first Lucasfilm production since Radioland Murders (1994) which is not associated with the Indiana Jones or Star Wars franchises.

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The Stop Online Piracy Act (SOPA) and Protect IP [Intellectual Property] Act (PIPA) Explained

Wired Censored (Bravo Design, Inc.)
www.wired.com

The Stop Online Piracy Act (SOPA) and Protect IP [intellectual property] Act (PIPA) are anti-piracy bills which, if passed, would expand the ability of US law enforcement and copyright holders to fight the piracy of intellectual property and counterfeit goods by seeking court orders against websites accused of enabling or facilitating copyright infringement. Its main targets would be “rogue” overseas sites like the Pirate Bay, a website based in Sweden, which hosts magnet links and torrent files that allow users to download digital media and software illegally. While the 1998 Digital Millennium Copyright Act (DMCA) lays out enforcement measures, it’s not enforceable against sites based in other countries. SOPA goes further by stopping companies based within the US from providing funding, advertising, links or other assistance to sites that facilitate copyright infringement. The legislation would also require search engines to remove websites from search queries altogether which opponents of the legislation liken to methods employed by regimes that suppress political dissent. Additionally, SOPA includes an “anti-circumvention” clause, which makes providing instruction on how to sidestep SOPA nearly as bad as violating its main provisions. Ultimately, this clause may be extended to cover tools like VPNs and Tor that are used by human rights groups, government officials and businesses to protect their communications and evade online spying and filtering.

Opponents of the legislation worry that the bill is so broad that it would allow content owners to target US websites that unknowingly host pirated content. This has been a particular concern for Facebook, Wikipedia and YouTube, all of which depend heavily on content uploaded by users. In the case of WikiLeaks, a site thats posts the internal communications of governments and private corporations alike, it’s hard to imagine how it wouldn’t qualify for blacklisting. Laurence Tribe, a Harvard law professor and author of a treatise titled “American Constitutional Law,” argues that SOPA is unconstitutional because, if passed, “an entire website containing tens of thousands of pages could be targeted if only a single page were accused of infringement.” For SOPA opponents, one of the most alarming qualities, in its original form, is that it lets intellectual property owners take action without a single court appearance or judicial sign-off. All it requires is a single letter claiming a “good faith belief” that the target site has infringed on a copyright. While filing false allegations is a crime, the process would put the burden of proof and cost of arbitration on the accused. Once a search engine or payment processor receives a quarantine notice, it would have five days to either comply or contest the claim in court. In the most recent version of the bill, the five day window has softened. Companies now need a warrant issued by a federal judge, but the potential for abuse still poses a significant threat as rights holders face little penalty for filing allegations without doing due diligence or considering fair use. Opponents of SOPA and PIPA believe that neither does enough to protect against false accusations. While provisions in the bills remove liability from payment processors and ad networks that cut off sites in the event a claims turn out to be false, the brunt of the blow is taken on by the site itself. Red Hat, a company that creates open source software, writes, “In a single generation, the Internet has transformed our world to such an extent that it is easy to forget its miraculous properties and take it for granted. It’s worth reminding ourselves, though, that our future economic growth depends on our ability to use the Internet to share new ideas and technology. Measures that block the freedom and openness of the Internet also hinder innovation. That poses a threat to the future success of Red Hat and other innovative companies. The sponsors of SOPA and PIPA claim that the bills are intended to thwart web piracy. Yet, the bills overreach, and could put a website out of business after a single complaint. Web sites would vanish, and have little recourse, if they were suspected of infringing copyrights or trademarks.”

Lamar Smith, SOPA (Bravo Design, Inc.)
US Representative for Texas's 21st congressional district, Lamar Smith

For the moment, SOPA has been tabled. It’s unlikely to recover in its present form. The most controversial portions have been excised, and may altogether be dead, but the battle still wages on. Lamar Smith, the Texas representative who first introduced SOPA, derided Wednesday’s blackout and has gone on to say, “It is ironic that a website [Wikipedia] dedicated to providing information is spreading misinformation about the Stop Online Piracy Act. The bill will not harm Wikipedia, domestic blogs or social networking sites. This publicity stunt does a disservice to its users by promoting fear instead of facts. Perhaps during the blackout, Internet users can look elsewhere for an accurate definition of online piracy. It’s disappointing that some SOPA critics appear not to have read the bill. The Stop Online Piracy Act only targets foreign websites that are primarily dedicated to illegal activity. It does not grant the Justice Department the authority to seek a court order to shut down any website operated in the US. This bill will not censor the Internet. [sic] But it will protect American workers, inventors and job creators from foreign thieves who steal our products, technology and intellectual property.” Smith has since promised to reintroduce the bill for discussion in February. He and the bills’ supporters dismiss accusations of censorship as the freedom of speech doesn’t include and/or protect criminal behavior. While SOPA’s critics accuse the bills’ backers of failing to understand the unintended implications and collateral damage which may result from the legislation being considered, both sides will have to come together in finding a resolution that protects copyright holders and innovation here and abroad.

To see SOPA in its entirety, click here. To read more about PIPA, click here.

Photo credit: Stan Honda/AFP/Getty Images

Update – 01/20/12 @ 11:20am : SOPA is dead.

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Joyful Noise

Joyful Noise
January 13, 2012

Coming out in theatres this week is Joyful Noise, a movie that Bravo Design, Inc. had the opportunity to help market.

Joyful Noise (Bravo Design, Inc.)

When the small-town of Pacashau, Georgia falls on difficult times after the untimely death of its choir director, the people look to the Divinity Church Choir to lift their spirits by winning the annual national “Joyful Noise” choir competition, but the once melodic choir is experiencing dissonance between its two leading ladies which threatens to bring everything to a screeching halt. The newly appointed director, Vi Rose Hill (Queen Latifah), a no-nonsense single mother of two teens, stubbornly wants to stick with the choir’s tried-and-true traditional style. While the late director’s widow, G.G. Sparrow (Dolly Parton), believes that a more contemporary sound would be more successful for the competitive choir. Further complicating matters is the arrival of G.G.’s grandson, Randy (Jeremy Jordan) who has an interest in Vi Rose’s daughter, Olivia (Keke Palmer). Sparks between the two cause even more disharmony between G.G. and Vi Rose.

With budget problems looming overhead that threaten to shutdown the choir altogether, the town needs inspiration more than ever. If G.G. and Vi Rose can put their differences aside for the good of their town, they and their choir, may make the most joyous noise of all.

Rating: PG-13
Genre: Music, Comedy
Runtime: 1 hrs. 58 min.
Starring: Queen Latifah, Dolly Parton
Written and Directed By: Todd Graff
Distributed By: Warner Bros.
Produced By: Alcon Entertainment

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Ergonomics and the User Experience

User Experience, Bravo DesignWhile this should go without saying, your website has a huge impact on your sales and the number of clients you can, and will, close. How your website looks and performs will determine how the public perceives you and your business and can decide how successful a new marketing campaign can do post-implementation, so design is an essential part of any marketing campaign and a necessity to compete in a media driven world.

Furthermore, it will serve to develop your authority as a trusted provider. Whether you actually sell your products and services online or not, your website exists to initiate and catalyze visitor conversion. This might take the form of an actual checkout, the filling out of a subscription form or a free quote. In any case, conversions are taking place on your site.

If you’re considering a redesign, this blog should supply you with some of the considerations necessary to making the decisions that will facilitate an overhaul while positively impacting your overall profitability.

The usability and user experience (UX design) both affect the conversion rate of your site and will directly have an impact on revenue generated. Neither hinges completely on specific details like color theory or font selection as much as it does aspects like cross-browser and mobile compatibility, content management systems, site architecture and so forth. The scope of the UX is directed at affecting “all aspects of the user’s interaction with the product: how it is perceived, learned, and used” (Norman).

UX design begins by learning about a business, doing market research to understand its users and understanding how a service can be developed that would affect them in a meaningful way. Thus UX design has become a critical turning point in defining business strategy and provides a baseline for said decisions, but a UX driven process doesn’t end at implementation. Its focus extends into ongoing testing and continued development down the road. The easier potential clients find it to connect to you, the more likely they are to turn to you for their needs.

Moving forward, below are simple tips to better usability and UX.

1. This point should be the most intuitive. Critical elements; especially, those that aid navigation, should be emphasized. The site’s capabilities and limitations should be easy to discern. High contrast between text and any background used should increase legibility. That typically means using dark text against a light background.

2. While being unique and standing apart from the crowd is normally considered good, sometimes you have to follow conventional wisdom and do what everyone else is doing. Usage patterns, behavior developed from extended web use, expect that links be blue. It expects for navigation to be straightforward. Users should be able to find information quickly and easily despite the length of a document. This can be utilized with search functions, indexes, table of contents and so forth.

As a sidebar, Jakob Nielsen performed a usability study on search boxes. While this might not sound fascinating, it found that the average search box length is 18-characters wide, and that 27% of queries were too long for it. Extending it to 27-characters would accommodate 90% of queries.

3. White space, or negative space, improves comprehension and builds hierarchy between elements on a page. As information gets densely packed into a document, it can become difficult to comprehend and/or unreadable. What is a cipher eventually leads to abandonment. Employ margins, padding, scale and spacing. When repeatedly and effectively utilized, it helps develop an identity and rapport between you and your user.

4. Usability testing and diminishing marginal return tie in together on this point. A second study by Nielsen found that five test subjects would reveal around 85% of all problems with a website. It would take an additional ten testers to reveal the remaining quirks. In the smaller group studies, it was found that the first one or two users discovered the larger problems. The other testers would find smaller ones and confirm what the first one or two had already found. While the biggest delta is going from zero to one tester, any testing is better than no testing.

Michael Smythe, winner of the Designers Institute of New Zealand Outstanding Achievement Award, gives this definition for design, “Design is an integrative process that seeks resolution -not compromise- through cross-disciplinary teamwork. Design is intentional. Success by design simply means prospering on purpose.” In the long-run, effective design is an investment that increases the bottom line by capturing new market share and bolstering customer retention.

If you have any questions as to how Bravo Design, Inc. might contribute to your growing business, please visit us at http://www.bravodesigninc.com/contact/ or leave a comment on this page, and we’ll get back to you as soon as possible.

  1. Donald Norman: Invisible Computer.
  2. Jakob Nielsen & Hoa Loranger: Prioritizing Web Usability.
  3. Jakob Nielsen: Why You Only Need to Test with 5 Users.